The data you need looks great, digests easily, informs your world, and updates itself. We've created the Hero Stats page with exactly that presentation in mind, and it's a beautiful thing.
If you're following along at home, here's how you get to the Stats page (it's easy). We'll explain what everything means in a minute.
- Log in to Hero. You'll need to be an Admin to reach the Stats page.
- Click on the menu button in the top right, then click Stats.
- You're there!
The Stats page updates automatically, immediately after it passes through our analytics tools. Plus, we think it looks great. (By the way, click any of the images in this article if you'd like to see a closeup.)
Let's start from the top. On the top left, you'll see a drop-down menu that lets you select the term for which you'd like to see stats.
Pick your favorite term, and we'll get to work.
This first section has everything to do with content adoption. The term we've pictured is just about wrapped up, which means it's useful for you to see the completion percentage right in one shot. If you move your mouse over any of the graph's sections, you'll get a bit of detail.
Notice that the little text popup won't ever block your view of the overall completion percentage. Neat, right?
If you want to dive in to how a particular department is coming along, sections without adoptions, deleted items, or you just want to look at all the data for all the items, we've placed those reports on the right side of the screen.
Click any one of these reports to export the data you need. From Excel, you can slice and dice the data into any way useful to your store.
At the bottom of the Adoption section, you'll see some great touchstone metrics that highlight what your faculty is adopting, what options they're considering, and how their decisions affect students.
This section is all about Faculty and Coordinator engagement with Hero. Select any date range you like, and this page will show you all activity that happened within that date range for the term you selected at the top of the page.
Engagement data depends on a few Hero settings that you may or may not have enabled. If you're not working with RedShelf and don't have digital negotiations enabled, for example, we can't tell you much about Digital Adoption. Same goes for Price Awareness. This feature can be enabled any time, but if it's not enabled, there will be no data to report.
We strongly recommend that you enable digital content adoption and price awareness settings, but we won't push you into anything. If your dashboard looks blank like the picture above, you can always click to see some sample data. If you have any questions, of course, reach out to your Customer Success Manager, or our support team at email@example.com.
Here's what the Engagement Data looks like when it's fully connected:
You can use this data to track and report on the health of your institution's content adoption. Are faculty and coordinators looking at digital content? Are they accepting offers? Is digital content saving students money? Check the data on the left.
What about re-adoption? Perhaps no other strategy can affect the price of content as quickly and as the re-adoption of last term's textbook. Your store can use student buyback and rental returns as a sourcing strategy, you can offer students better prices while maintaining your margin, and you can keep good books in your local ecosystem. It's fantastic, and it's worth tracking. Hero will prod faculty and coordinators to consider re-adoption; on the right hand side of this screen, you can track how it's affecting their decisions, and report on how it affects your students' cost at checkout.
Finally, let's look at Site Activity. This section breaks down the type of users who access Hero, and shows how each vendor contributes financially. The data here is based on the term you selected at the very top of the page.
Let's look at users first.
Pretty self-explanatory, right? But fun. If your total student population is 8,000 and 7,869 of them are using Hero, that's a great data point. It means that the decisions your faculty and coordinators make affect the entire student body.
On to Vendors.
Loads of great stuff in this section. You can judge how effective each vendor is at reaching your customers, of course, but on a greater, philosophical level, you can track how well your store has positioned itself as a vital resource for your student customers.
Even if you don't capture a sale, any click through (and its associated commission!) that your store captures emphasizes the message that your campus bookstore exists to provide the best content at the best price to its customers.
By the way, if you'd like to tweak any aspect of your vendor set up, head over to the Vendor page! Along with the release of this Stats page, we've also released a Vendor Transparency Score, to help you decide what combination of vendors will deliver the best value for your students. Skip over to that tour here.
Finally, we'll get to the bottom line.
Right at the bottom of the page, you'll see numbers--again, tied to the term you selected at the top. Here's what they mean:
- Total Store Carts: The total dollar value of all carts with items added to them that selected your store as the vendor, AKA all potential sales for your store. Note that this is not the same as all actual carts that converted into sales.
- Total Affiliate Click Through: The total dollar value of all carts with items added to them that selected an affiliate as a vendor, or all potential sales for your affiliate partners. Note that this is not the same as all actual carts that converted into affiliate sales.
- Total Potential Sales: Store Carts plus Affiliate Click Through!
These numbers translate your customer's Hero engagement into potential revenue. In this case, 23,495 students created $2.7M in potential revenue, or about $117 per student.
Over time, your Hero data will allow you to calculate conversion (how many students actually pulled the trigger on these potential sales) and to analyze how your store competes with affiliates. It's highly useful data, for you and for your institution.
That's the stats page! If you have questions, we'd love to talk! Reach out to your Customer Success Manager, or send an email to firstname.lastname@example.org.